Benefits for analysts

How do data analyst roles benefit from the GDDL approach?

Off course, web analysts also seek many of the before mentioned objectives (data quality, versatile use and compliancy). But an important challenge that they often encounter is data FOMO: the fear of missing out on important data. It is very frustrating for analysts to have to answer a reporting request with the message that the data is not available.

The GDDL is based upon a tagging plan that is an abstraction of all possible interactions, relevant for analysis purposes, that can happen on a website. By implementing those events in the core components of the CMS itself, you ensure that tracking is always available. As a result, web analysts no longer need to conclude that someone has forgotten to implement tracking on a particular page, just when that analysis is needed. Besides, they save much time that would normally go to creating those implementation briefings.