Media

More info on media used Adobe Analytics

Impression: media is viewable

context variables	description	required
name	name of media	yes
id	id of media	yes
type	type of media e.g. video, audio, podcast	yes
contenttype	type of content e.g. audio: song, podcast, radio or video: live, linear	no
length	total length of media	yes
player	used player	no
autoplay	is there media autoplay	yes
timespent	media played duration	no

custom event

eventData: {
 "event": "button-impression",
 "info": {
  "placement": "bottom",
  "name": "Send",
  "text": "Send"
 }
}

data attribution

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Pause: onclick on pause

context variables	description	required
name	name of media	yes
id	id of media	yes
type	type of media e.g. video, audio, podcast	yes
contenttype	type of content e.g. audio: song, podcast, radio or video: live, linear	no
length	total length of media	yes
player	used player	no
autoplay	is there media autoplay	yes
timespent	media played duration	no
percent	% of media played	no

custom event

eventData: {
 "event": "button-click",
 "info": {
  "placement": "top",
  "name": "Send"
 }
}

Stop: onclick on stop

context variables	description	required
name	name of media	yes
id	id of media	yes
type	type of media e.g. video, audio, podcast	yes
contenttype	type of content e.g. audio: song, podcast, radio or video: live, linear	no
length	total length of media	yes
player	used player	no
autoplay	is there media autoplay	yes
timespent	media played duration	no
percent	% of media played	no

custom event

eventData: {
 "event": "button-click",
 "info": {
  "placement": "top",
  "name": "Send"
 }
}

Complete: media completed (played till 5s before end)

context variables	description	required
name	name of media	yes
id	id of media	yes
type	type of media e.g. video, audio, podcast	yes
contenttype	type of content e.g. audio: song, podcast, radio or video: live, linear	no
length	total length of media	yes
player	used player	no
autoplay	is there media autoplay	yes
timespent	media played duration	no
percent	% of media played	no

custom event

eventData: {
 "event": "button-click",
 "info": {
  "placement": "top",
  "name": "Send"
 }
}

Percent: x% of media played

context variables	description	required
name	name of media	yes
id	id of media	yes
type	type of media e.g. video, audio, podcast	yes
contenttype	type of content e.g. audio: song, podcast, radio or video: live, linear	no
length	total length of media	yes
player	used player	no
autoplay	is there media autoplay	yes
timespent	media played duration	no
percent	% of media played	no

custom event

eventData: {
 "event": "button-click",
 "info": {
  "placement": "top",
  "name": "Send"
 }
}