Page

A web page is a specific collection of information provided by a website and displayed to a user in a web browser.

Every page load triggers the page-impression. Some of the tracking info can be implemented on default ('url', 'userAgent', 'platform', 'domain', 'referrer', 'title', 'path', 'params').

Impression: page load

context variables	description	required
url	url of the page without url parameters	auto
name	name of the page	yes
useragent	1 string with browser, resolution, device, etc. (used for exports)	auto
domain	domain of the website the page is on	auto
referrer	referrer of the page	auto
title	title of the page	auto
path	path of the page	auto
params	query string of the URL which will fill the parameters	auto
timestamp	moment of loading the page in seconds (time of the server) | dd-mm-yyyy hh:mm:ss	yes
loadtime ⁉️	the time in milliseconds that it took the page to load	no
type	type of page, related to structure or build of the page. Ex: PDP	no
category	page category, related to the content of the page. Ex: fruits, clothes	no
environment	public|private	no
department	B2B|B2C|...	no
language	language of the page	no
variant	variant of A/B testing	no

custom event

eventData: {
 "event": "page-impression",
 "pageInfo": {
  "url": "https://www.stitchd.be/contact",
  "name": "www:stitchd:contact",
  "category": "",
  "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/83.0.4103.106 Safari/537.36",
  "platform": "MacIntel",
  "domain": "www.stitchd.be",
  "referrer": "",
  "title": "Contact | Stitchd",
  "path": "/contact/",
  "timestamp": "2020-06-18 10:26:47",
  "params": {},
  "consent": "3"
 }
}

data attribution

With a single page application a trigger has to be build in, instead of using page load, to know if a new page impression can be loaded.