Events
An event is an observation about something happening. Mostly it is a combination of an action (trigger) on a component, e.g. clicking on a button, viewing a page or submitting a form.
For analyse purpose, as a web analist you want to know the context in which an event happens. Therefore with every event in the tagging plan we defined the components, objects, triggers and context variables and all possible combinations.
Events
In the event based tracking methodology we consider all web page actions to be events.
Showing the page will give us a page impression, showing a component on the page will give an impression of that component; clicking on a component or doing any other user related action will emit the corresponding event towards our tracking mechanism. In this sense, we can also capture specific conditions like being on the actual screen, or appearing when scrolling. The front-end developers mostly have control over component, objects and interactions. Therefore they are considered to be the initiators of the event based tracking.
In the methodology, we will let front-end developers generate events on things happening on the site, whether it is a component being shown or any other direct user interaction. The event is emitted to a framework that will implement the tag management and analytics, capture the event and translate it based on rules set by web analysts.
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