Button

The button element represents a clickable button, used to submit forms or anywhere in a document for accessible, standard button functionality.

Buttons that are part of the navigation or a tool (form) should not be tracked. Only track buttons that strictly function as call-to-action.

Impression: call to action button is viewable

context variables	description	required
name	name of the button as described in tagging plan	yes
text	CTA text on button	yes
category	button category ( CTA, link, ...)	no
type	button type (inbound, outbound, ...)	no
placement	placement of button on page	no
targeturl	target url after click	no
targetname	target page name after click	no
variant	variant of A/B testing	no

custom event

eventData: {
 "event": "button-impression",
 "info": {
  "placement": "bottom",
  "name": "Send",
  "text": "Send"
 }
}

data attribution

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Click: onclick on CTA button

context variables	description	required
name	name of the button as described in tagging plan	yes
text	CTA text on button	yes
category	button category ( CTA, link, ...)	no
type	button type (inbound, outbound, ...)	no
placement	placement of button on page	no
targeturl	target url after click	no
targetname	target page name after click	no
variant	variant of A/B testing	no

custom event

eventData: {
 "event": "button-click",
 "info": {
  "placement": "top",
  "name": "Send"
 }
}

data attribution