Benefits for marketing

How do marketing roles benefit from the GDDL approach?

Just as with any other data layer framework, the GDDL provides all the flexibility that a centralised measure implementation via a tag management system brings. All the necessary information is available for each type of marketing tag and third party scripts can be enabled/disabled by a click on a button. Providing the marketing team with all the desired flexibility when it comes to MarTech management.

The GDDL comes with its own browser extension for debugging the tracking events without the need for being familiar with the developer Console. This makes the implementation transparant for non-technical marketeers. Also, the native debugging tools of the different tag management vendors can still be used in combination with the GDDL. Think of Google's Preview Mode, Adobe's Experience Platform Debugger or Launch Switch, etc.